International (AFI) is the leading Fashion authority on the African continent and is committed to the promotion and
development of the best South African design talent.
African Fashion International achieves
this through creating leading, world-class platforms aimed at driving the
growth of the industry and the support of talented designers.
We also strive to lead the way in
thought leadership that champions understanding of the opportunities,
challenges and growth potential of African fashion.
This is achieved through AFI’s four
MBFW Joburg is AFI’s Autumn/Winter fashion platform, showcasing the best of local
design talent. It takes place annually in February/March.
MBFW Cape Town is AFI’s Spring/Summer fashion platform, which takes place annually in
MBFW Africa is a trans-seasonal showcase, which takes place annually in October and
provides a platform for premier African and heritage designers to present their
fashion businesses to global markets.
Africa Fashion Awards celebrates and recognises the successes of the African fashion industry
at a gala event each year.
AFI Fastrack™ is the national graduate fashion platform offered by AFI. The
initiative is a developmental platform that offers emerging designers a chance
to be exposed to the market though the fashion week vehicle. It provides growth
opportunities to participating designers through seminars, workshops and career
AFI The Next Generation is the second-phase development platform. It offers graduates from the
AFI Fastrack™ program an opportunity to further their fashion businesses
through continued growth opportunities such as mentoring.
AFI Showroom is a retail opportunity offered to designers. The Showroom brings the
designer and their clothing together with a potential consumer market – the
tagline is “Shop the Shows” because the platform allows shoppers to buy
garments that they have seen on the runway.
Africa Fashion Trade Expo is also a retail opportunity offered to designers from the continent to
interact with a local South African and the global market. Designers also use
this opportunity to present their brands to buyers and the media.
Seminars: AFI hosts fashion and business related seminars to ensure the
continued growth and development of the local industry.
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